Phs: Concrete Collar
A slice of Brutalist heaven in E2 - Keeling House proved to be the perfect backdrop for our exciting collaboration with Stills Atelier. As always, we were drawn to sensuous, minimalist silhouettes and brought these to life against the raw canvas of light and concrete.
This iconic structure was designed by Sir Denys Lasdun (best known for the Royal National Theatre, on London's South Bank). Completed in 1957, this 16-story tower block in Bethnal Green is a cluster of 4 blocks of maisonettes arranged around a central service tower.
Unlike a flat slab or tower block, Lasdun designed Keeling House with four wings that each look onto another, encouraging contact between neighbours. Between the central lift tower and the front doors of the apartments, tenants had to pass communal 'drying areas' for laundry and storage, where he hoped that social interchange would be as natural as in the streets below.
Thankfully this concept did not extend to the balconies which all face outward and offer panoramic views over the city of London. Now Grade II list, it was converted into luxury apartments between 1999 and 2001 by local architects Munkenbeck and Marshall. Eight penthouses were built on what had previously been the service roof of a 15-storey building.
When can we move in?
All clothes are from the Stills Atelier Fall Winter 14 collection- in stores this month.
All styling and photography is our own.
Special thanks to Leighann!